MADE IN UK
Up to 2025, all of Tender’s clothes and accessories were made in the UK. This was partly a matter of convenience as factories, ateliers, and maker’s homes were all no more than a drive away from the studio, but also because there is a particular character and personality to different countries’ production: making and designing in parallel, in the same location, seem to lead to products with more integrity and coherence.
One of the reasons that Tender’s clothes have their own special feel is the selection of machines used. Even lightweight shirts are produced on heavy machines designed for workwear and industrial purposes. By retooling and adjusting to allow for the fabric weight, garments come out with uniquely twisted or puckered seams. Longer stitch patterns give a feeling of practicality, but also avoid damaging the fabrics with unnecessary punctures and allow slight flexibility in the seams, helping the clothes to mould and form even better to the wearer’s body over time.
Clothes made in the UK have a woven label with a black elephant and a red size number.
